Picky Eaters

Illustration - Label Design - Naming - Copy

Concept project for Picky Eaters Pickles, a versatile brand with a confident personality. Picky Eaters Pickles is a name that embodies the perfect pickle even for those who are, well...picky.

 
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I began the project by brainstorming a name. It had to be something fun and catchy while still representing the brand’s versatility and confident personality. Picky Eaters Pickles is a name that embodies the perfect pickle for even those who are, wel
I designed 6 different labels with a focus on color for each variety of pickle. Every color is representative of the flavor to help the consumer quickly and easily identify the products at the grocery store or online.
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